Chip LaMarca’s social media team keeps providing examples of how-not-to-do social media for a political campaign. REDBROWARD has reported on multiple missteps by TEAM CHIP as they try to fool voters into supporting the beleaguered Broward County Commissioner. The social media team has made numerous mistakes on LaMarca’s Facebook and Twitter accounts.
In their latest social media #epic fail, TEAM CHIP has responded to a tweet from a local solar energy consultant. On October 28, both the @ElectChip and @ChipLaMarca Twitter accounts shared the following tweet from Yann Brandt: “I got to vote early for my friend
@ChipLaMarca and can’t say enough about him. A must have on the commission.” @Chip LaMarca, the County Commissioner’s personal Twitter account, marked this tweet as a “favorite.”
The @ElectChip account replied with, “Thank you
@yannbrandt! We appreciate your commitment to Broward County. I promise I will continue to work hard for our residents.”
Brandt sent the pro-Chip LaMarca tweet at 9:51am on Tuesday. Three minutes earlier, at 9:48am, Brandt tweeted, “Can’t wait to bring
@CharlieCrist back to the Governor’s mansion. Always been an ally to Floridians and #solar.”
Oops! And Chip LaMarca is paying $22,000 for this social media campaign? No wonder he thought a $4.2 million new Panthers scoreboard was a great idea!
Brandt helps companies use Broward County’s PACE program which funds environmental retrofitting of buildings. In 2010, Brandt hosted a fundraiser for Chip LaMarca. Does Chip LaMarca share Brandt’s view of Charlie Crist?
This is not the first time the Chip LaMarca Twitter accounts shared messages from anti-Republican sources.
Earlier this month, REDBROWARD exposed how the @ElectChip Twitter account responded to a tweet from TNTweeters FL, a group affiliated with TNTWEETERS.US. This group claims to be a group of “American citizens, permanent residents and undocumented people supporting immigration reform with a path to citizenship.” Published reports and TNTWEETERS members state the group has a more political goal-the defeat of Republicans.
One report claims TNTWEETERS aims to be the counterpart of the Tea Party. An April 2014 story in The Hill newspaper said, “Just like the Tea Party fervor of 2010, driven by a single-minded focus to oppose President Obama, these online Latino groups share a similar obsession with throwing Republicans out of office.” Fernando Espuelas, a Univision talk show host, said TNTWEETERS wants to apply 1960s tactics and ideas to the social media age. TNTWEETERS, “can spread a political message across the country with the click of the mouse – reaching tens of thousands of people in an instant, hundreds of thousands per day.” Espuelas said, “One such group, organized primarily through the hashtag #TNTweeters, has attracted thousands of active social media “warriors” that engage in a robust political debate – principally calling for a GOP defeat in November.”
In today’s tweet, TNTWEETERS wrote, ” TODAY #FL voter registration deadline. #Latino in #Broward #Register2Vote @VotoLatino #PowerOfOurVote #TNTweeters.” Voto Latino is another pro-Democrat hispanic group. The group is lead by celebrities such as actress Rosario Dawson.
In reply to the tweet, @ElectChip wrote, “YES! Make sure to register!”
TNTWEETERS hopes enough hispanics will register to vote in order to force a change in the U.S. House of Representatives.
Chip LaMarca’s social media team does not limit its mistakes to Twitter.
REDBROWARD reported Jonathan Brownfield, CEO of Lift Social Media and Lyndsi Stafford, of E-Marketing, appeared in Facebook advertisements for the LaMarca campaign. Both posed as average residents of District 4, never revealing their official roles on the LaMarca campaign.
Brownfield appeared in a paid Facebook advertisement for Chip LaMarca. Brownfield is pictured holding a Chip LaMarca bumper stick outside Lift Social Media offices in Fort Lauderdale. The accompanying text reads, “I support Chip LaMarca for Broward County Commissioner because Chip supports small businesses and economic growth in Broward.” Brownfield is never identified as a campaign team member.
When reached for comment, Brownfield declined to identify his role with the LaMarca campaign. “I am a supporter,” Brownfield told REDBROWARD. He refused to answer questions about working for the LaMarca campaign or an electioneering committee. Brownfield and Lyndsi Stafford attended a recent LaMarca debate in Oakland Park.
Another Facebook advertisement features Lyndsi Stafford. This ad features a smiling Stafford holding a LaMarca yard sign. The text reads, “Show your support for Chip! Post a selfie with your Chip sign or bumper sticker in comment below. Local Coral Ridge resident takes a selfie with her Chip sign.” Stafford is never identified as a local Coral Ridge resident involved in Chip’s social media campaign.
This is not the first time Stafford interjected herself into LaMarca’s social media. During a September 28th televised debate with LaMarca, his opponent, former Mayor Ken Keechl scored points attacking Chip’s lack of action on beach issues. Keechl said LaMarca had use tourism taxes to purchase a $4.2 million scoreboard for the Florida Panthers instead of focusing on beach renourishment.
Minutes later, Stafford took to Twitter to defend LaMarca. She wrote, “As a district 4 resident, @ChipLaMarca is doing a tremendous job on beach renourishment, Port Everglades and Broward employment.” Stafford never mentioned her ties to the LaMarca campaign.