An advertisement urging the reauthorization of the Children’s Services Council Of Broward County (CSC) claims “Voting yes…will provide programs for children with special developmental or physical challenges, to help them achieve independence.” The ad, paid for by the Citizens For Broward’s Children, Inc., features a smiling father with his four children. The youngest child is confined to a wheelchair. Surely this is another Children’s Services Council Of Broward County success story, right?
The smiling family was not helped by the Children’s Services Council Of Broward County or any another Broward agency. Why not? The family in the advertisement lives more than 3,000 miles away in Seattle, Washington.
REDBROWARD discovered this family is featured in a series of stock photos. Some photos showcase the family in front of the Seattle Space Needle. Anyone can purchase the photos for use on websites and social media.
Lots of businesses, organizations and politicians use stock photographs. But, couldn’t the well-funded Citizens For Broward’s Children, Inc. find a local family for their advertisements? Was it quicker to pay a website and download the pictures?
Do they even know any families? Or did they specifically want a biracial handicapped child to pull on our heart strings?