Citizens For Safe And Modern Schools, a pro-Broward School Bond political committee, is the latest group to feature stock photographs of children in campaign materials. The group’s Facebook page features a group of smiling young girls with the caption, “On November 4th, Vote Yes for School Bonds.” Cute kids, but they’re not Broward students.
REDBROWARD found the same photograph of the girls on several other websites. EZChildTrack, a child care and camp management software company, uses the same photograph. So does the website for Buckeye Charter School Boards Inc, “the only statewide organization created by and for Ohio’s charter school boards.” The girls appear on the website for Housman elementary school in Houston, Texas.
Last week, REDBROWARD revealed Citizens For Broward’s Children was using stock photographs in its campaign on behalf of the Children’s Services Council of Broward County. That advertisement features a smiling father with his four children. The youngest child is confined to a wheelchair. The family in the advertisement lives more than 3,000 miles away in Seattle, Washington. REDBROWARD discovered this family is featured in a series of stock photos. Some photos showcase the family in front of the Seattle Space Needle. Anyone can purchase the photos for use on websites and social media.
Do the people behind these political committees know any actual Broward children? They couldn’t hire a photographer and some young actors to pose for pictures? Maybe spread a few bucks to local teens and families. Maybe even a free lunch?
Do the political operatives running these campaigns ever set foot in a Broward school or social agency?
How can they profess to be out to help our kids when they can’t even bother to find photographs of them?